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About renting a car in Naples

Every major rental brand at Southwest Florida International Airport (RSW) operates from the Rental Car Service Center, a consolidated building directly across the street from baggage claim — no shuttle required. The walk from arrivals is short and clearly signposted, and pickup typically runs 15 to 20 minutes outside peak season. From January through April, when demand in the Naples area peaks, allow 30 to 45 minutes if multiple flights have landed close together; booking three or more weeks ahead generally secures better availability and lower rates during this window. Florida's toll network is almost entirely cashless, running on the SunPass electronic system — rental companies offer a daily toll package typically costing US$5 to US$8, and skipping it means tolls are billed at the higher pay-by-plate rate plus a per-day admin fee that can arrive weeks after you return home. Budget for a deposit hold of around US$200 to US$400 on a credit card in the primary driver's name — debit cards are not accepted. If you plan to refuel before returning the car, several gas stations sit close to RSW for a final fill-up; returning with less fuel than you received triggers a fuel service charge at a rate well above pump price. Drivers whose license uses a non-Latin script should carry an International Driving Permit alongside their home-country license.

Best Car Rental Deals

4.5/ 5
Kia Soul

Kia Soul | Automatic

SMALL

or Small similar

5 3 Automatic
From / day
4.5/ 5
Toyota Corolla

Toyota Corolla | Automatic

SEDAN

or Sedan similar

5 3 Automatic
From / day
4.5/ 5
Mazda CX 50

Mazda CX 50 | Automatic

SUV

or SUV similar

5 2 Automatic
From / day
4.5/ 5
Toyota Tacoma

Toyota Tacoma | Automatic

PICKUP

or Pickup similar

5 3 Automatic
From / day

Traveler Tips & Price Insights

When is the best time to book a rental car in Naples?

You should book your rental car approximately 7 days before your trip to get a below-average price.

Price Trend (Last 90 Days)

What is the most popular rental car type in Naples?

sedan rental cars (sedan or similar) are the most popular option in Naples.

Popular Car Types

sedan
Sedan
8
suv
SUV
8
small
Small
4
pickup
Pickup
2

Which is the cheapest car rental agency in Naples?

In the last 72 hours, the cheapest rental cars were from Thrifty at /day.

Average Price by Rental Company

Frequently Asked Questions

What does my Hola Car Rentals booking in Naples include that other companies don't offer?

Hola Car Rentals is the only premium partner of the top car rental brands operating in Naples, giving you exclusive access to our All Inclusive+ rate. This rate includes benefits that no other company can match:

  • Free liability coverage starting at US$ 300,000 in case of an accident (applies only to certain rates and itineraries)
  • Toll cashback: recover up to 5% of the reservation's total value for toll charges incurred during your rental period
  • Premium travel medical assistance providing up to US$ 150,000 in coverage for a maximum of 5 passengers in case of a medical emergency, excluding pre-existing conditions
  • No Extra Charges© guarantee: if the counter charges you for something not listed on your confirmation and not an optional add-on you accepted, Hola Car Rentals will work to remove or reimburse the charge after verification

All of this comes at no extra cost, ensuring a fully protected rental experience and peace of mind throughout your trip in Naples.

Will I face unexpected charges at the counter when I rent a car in Naples through Hola Car Rentals?

No. With Hola Car Rentals, all costs and charges for your booking in Naples are clearly shown at the time of reservation and in your confirmation email, so you know exactly what you are paying before you arrive at the counter.

On top of that, every Hola Car Rentals booking includes the No Extra Charges© guarantee. This is a pricing guarantee (not insurance) that protects you if the counter in Naples charges you for something that was not listed on your confirmation and was not an optional add-on you accepted. If that happens, Hola Car Rentals will work with the rental partner to remove or reimburse the charge after verification.

The only costs outside this guarantee are:

  • Optional add-ons you choose at the counter (GPS, child seats, prepaid fuel)
  • Usage-based charges (tolls, fuel shortfall, traffic fines)
Where do I pick up my rental car at Naples Municipal Airport?

At Naples Municipal Airport (APF), rental car counters are located on or very close to the terminal, so no long shuttle ride is needed. Key pickup addresses include Alamo at 540 Terminal Dr and Enterprise at 571 Airport-Pulling Rd N, both in Naples, FL 34104, within walking distance or a very short drive from the terminal.

Budget operates from 2100 Davis Blvd in Naples, and Avis also has a presence at the airport with 24-hour drop-off available. Once you land in Naples, follow the car rental signs toward the terminal exit and look for your brand's counter or lot.

Counter hours vary by brand. As a reference, Enterprise at 571 Airport-Pulling Rd N operates Monday through Friday 8 AM to 6 PM, Saturday 9 AM to 1 PM, and Sunday 10 AM to 2 PM. Plan your Naples arrival accordingly, especially for early morning or late evening flights.

Allow roughly 30 to 60 minutes from landing to driving away, factoring in the walk to the counter, paperwork, and vehicle inspection. Pre-booking online and completing any available check-in steps in advance can help reduce wait time at the Naples counter.

Are toll roads cashless in Naples, Florida?

Yes, toll roads in and around Naples, Florida are almost entirely cashless, meaning you cannot pay with coins or bills at most gantries.

Florida uses electronic toll collection through systems such as SunPass and E-PASS. When you drive through a cashless toll point near Naples, the gantry reads either a transponder inside the vehicle or photographs your license plate through a system called Toll-by-Plate.

All rental vehicles in Naples come equipped with an electronic toll device or plate-based billing. At the Naples pickup counter you will typically have two options:

  • Unlimited toll package: approximately US$11 to US$15 per rental day, covering all tolls during your rental period
  • Pay per use: the rental company charges you the actual toll amount plus daily or administrative processing fees after the rental ends

If you choose not to enroll in the toll program, tolls are still captured automatically via Toll-by-Plate and billed to your credit card, sometimes days or weeks after you return the car in Naples.

You may also opt out and use your own visitor toll pass. If you do, inform the Naples counter agent so they can deactivate the vehicle's default device and prevent duplicate charges.

What documents do I need to pick up a rental car in Naples?

To collect your rental car in Naples, Florida, you must bring the following physical documents to the counter:

  • Your original, unexpired driver's license in the main driver's name
  • A major credit card with the driver's name printed on the card, used for the security deposit hold
  • A valid passport or government-issued photo ID (required for visitors from outside the United States)
  • Your booking confirmation or printed voucher
  • Round-trip flight or cruise tickets if you are visiting Naples from abroad

If your driver's license uses a non-Latin alphabet such as Arabic, Chinese, Japanese, or Cyrillic, an International Driving Permit (IDP) is mandatory at Naples rental counters. For licenses in other non-English scripts, an IDP is strongly recommended even if not strictly required.

All documents must be physical originals. Digital copies shown on a phone or tablet are not accepted at any Naples rental counter.

Name consistency matters: your license, passport, and credit card should all reflect the same name. A mismatch is one of the most common reasons a Naples counter agent refuses to complete a rental.

How does the Tolls Cashback benefit work for rentals in Naples?

All bookings made through Hola Car Rentals include Tolls Cashback, which reimburses up to 5% of your total booking value for tolls paid during your Naples rental.

Because Naples, Florida sits in a region where toll roads are almost entirely cashless, toll charges can accumulate quickly, especially if you drive toward Miami, Fort Lauderdale, Orlando, or Tampa on the Florida Turnpike or other expressways.

Here is how to claim your cashback after your Naples rental ends:

  • Email [email protected] within 30 days of returning the vehicle
  • Use the subject line: Tolls Cashback - HOLA followed by your confirmation number
  • Attach your Hola Car Rentals reservation confirmation, the rental agreement signed at the Naples counter, and a toll invoice or statement showing the charges

The refund is calculated as the lesser of the total tolls you paid or 5% of your booking total. For example, if your Naples booking totaled US$500, the maximum cashback is US$25. If you paid US$18 in tolls, you receive US$18 back.

Refunds are issued to the original payment method and typically process within 7 to 10 business days after approval. Submissions received more than 30 days after your Naples return date are not accepted.

How much is the security deposit for a rental car in Naples?

When you pick up your rental car in Naples, Florida, the partner brand will place a temporary authorization hold on your credit card. This is not a charge but it does reduce your available credit until the rental ends and your bank releases the hold.

For standard vehicles rented in the United States, including Naples, typical holds range from approximately US$300 to US$400. Premium or specialty vehicles may carry higher holds.

Important rules for the Naples deposit:

  • The card must be a major credit card with the driver's name printed on it
  • Debit cards, prepaid cards, and virtual cards are not accepted for the deposit
  • The card must be in the main driver's name, not a companion's or family member's card
  • Even if you prepaid your Naples booking online, you must still present a physical credit card at the counter

After you return the car in Naples, the hold is released by the rental partner. Your bank or card issuer controls how quickly it appears back on your available credit, which can take up to 15 business days. Bring a backup credit card in your name in case your primary card is declined at the Naples counter.

Can drivers under 25 rent a car in Naples, Florida?

Yes, drivers between 21 and 24 years old can rent a car in Naples, Florida, but a young-renter surcharge applies and certain vehicle classes are restricted.

Florida is not one of the states (like New York or Michigan) that mandates rentals to drivers aged 18 and older, so the standard U.S. minimum age of 25 applies for surcharge-free rentals in Naples. Drivers aged 21 to 24 will pay a daily underage fee that varies by partner brand:

  • Avis and Budget: US$13 per rental day, capped at US$65 plus taxes
  • Hertz, Thrifty, and Dollar: US$13.50 per rental day, capped at US$189 plus taxes
  • Alamo, National, and Enterprise: US$15 per day plus taxes

Vehicle class restrictions also apply in Naples for under-25 renters. Categories such as full-size, SUV, minivan, convertible, luxury, and premium are typically reserved for drivers aged 25 and older. Economy, compact, and intermediate sedans are usually available.

If you are between 21 and 24 and traveling from Latin America or the Caribbean, certain Avis and Budget rates in Naples may waive the underage fee. Check your booking confirmation to see if the waiver is explicitly listed.

What are the local driving rules in Naples I should know before renting?

Naples, Florida has several local driving rules and road quirks that can catch first-time visitors off guard, especially during the busy winter tourist season from October through May.

  • No trailers, trucks, or recreational vehicles are allowed within one block of Naples beaches. If your rental is a larger vehicle, plan accordingly before heading to coastal areas.
  • Downtown east-west avenues west of Gulf Shore Boulevard have evening-hour driving restrictions to manage tourist traffic. These are uncommon in most U.S. cities and can result in fines if ignored.
  • Some Naples corridors use two-way left-turn lanes instead of medians, which increases the risk of side collisions if you are not expecting them.
  • Certain intersections such as Rattlesnake Hammock Road prohibit left turns from side streets, allowing only right turns. Navigation apps may not always reflect these restrictions.
  • Florida's Move Over Act requires you to change lanes or reduce speed by 20 mph when passing stopped emergency vehicles. This is strictly enforced in tourist-heavy Naples zones.

Peak congestion in Naples runs from 8 to 10 AM and 4 to 7 PM on main grid streets. A navigation app is strongly recommended for any Naples driving itinerary, particularly near beach access points.

Is an International Driving Permit required to rent a car in Naples?

Yes, an International Driving Permit (IDP) is required in Naples if your driver's license uses a non-Latin alphabet such as Arabic, Chinese, Japanese, or Cyrillic. For all other foreign licenses, an IDP is strongly recommended but not strictly mandatory.

Florida, including Naples, generally allows visitors to drive on a valid foreign license as long as it is legible and unexpired for the duration of the rental. However, Naples rental counter agents may request an IDP as a translation document if your license is not in English.

Key points to remember about the IDP for your Naples rental:

  • The IDP is a translation booklet only. It is not a standalone license and will not be accepted without your original license
  • You must obtain the IDP in your home country before traveling to Naples. U.S. organizations such as AAA do not issue IDPs to non-U.S. license holders
  • All documents, including the IDP, must be physical originals. Digital versions are not accepted at Naples counters

If you are unsure whether your license requires an IDP for your Naples rental, obtain one before departure. It is a low-cost document that prevents potential issues at the counter.

What travel assistance is included with my Naples car rental booking?

Most bookings include travel assistance provided by Terrawind Global Protection, which can be especially useful if something unexpected happens during your Naples rental, such as a medical emergency on a remote stretch of road or a flight disruption affecting your trip.

Core benefits typically included are:

  • Travel and medical coverage for up to 5 passengers
  • Legal assistance in the event of a road accident in or around Naples
  • Compensation for luggage lost by the airline on your way to Naples
  • Flight cancellation insurance

This benefit does not cover damage to the rental vehicle (that is handled by CDW/LDW) or third-party liability (covered by LIS/ALI/SLI). It also does not apply to pre-existing medical conditions.

To reach the assistance line 24 hours a day, 7 days a week:

When you call, have your full name and Hola Car Rentals confirmation number ready. Always contact the assistance line before incurring medical expenses, as some reimbursements require prior authorization.

Note: this benefit does not apply to customers who are residents of the United States or Canada renting in Naples.

How does the fuel policy work for rental cars in Naples?

Rental cars in Naples, Florida follow a Full-to-Full fuel policy. You receive the vehicle with a full tank and must return it full to avoid additional charges.

At the Naples pickup counter, check the fuel gauge with the agent and confirm the starting level is recorded on the rental agreement. Take a photo of the dashboard showing the odometer and gauge before leaving the lot.

When returning your car in Naples:

  • Refuel within approximately 10 miles of the return location so the gauge does not drop below full before you arrive
  • Keep the fuel receipt showing the date, time, and station address
  • Take a photo of the full gauge at the pump as backup evidence

If you return the Naples rental without a full tank, the partner brand may charge you for the fuel shortfall at their own refueling rate, which is typically higher than the pump price, plus a refueling service fee.

If the vehicle was not full at pickup, ask the Naples agent to record the exact starting level on the agreement. You only need to return it at that same level, not necessarily full.

For after-hours returns at Naples locations such as the Avis APF drop-off, leave your fuel receipt in the key envelope and keep a photo of the full gauge for your records.

Can I add an additional driver to my Naples rental?

Yes, you can add an additional driver to your Naples rental, either at no cost if your rate includes it or by paying a daily fee at the counter.

Check your booking confirmation before arriving in Naples. If it states additional driver free of charge, the first extra driver is covered. If not, fees vary by partner brand:

  • Avis, Budget, and Payless: US$13 per rental day, capped at US$65 plus taxes
  • Hertz, Thrifty, and Dollar: US$13.50 per rental day, capped at US$189 plus taxes
  • Alamo, National, and Enterprise: US$15 per day plus taxes

The additional driver must be present at the Naples counter at pickup. They cannot be added remotely by phone or email. Requirements for the additional driver include:

  • A valid, original driver's license (and IDP if their license uses a non-Latin alphabet)
  • Meeting the minimum age requirement for Naples rentals
  • Signing the rental agreement in person

Only drivers listed on the Naples rental agreement are covered by protections such as CDW/LDW and liability coverage. If someone not named on the contract drives the vehicle, those protections may be void.

Can I pick up a car in Naples and return it in a different city?

Yes, one-way rentals from Naples to a different city are possible, but a drop-off fee may apply depending on your route and the partner brand.

A common one-way option from Naples is to return the vehicle at Southwest Florida International Airport (RSW) in Fort Myers, approximately 35 miles away. Other routes to Miami, Orlando, or Tampa are also available through most partner brands operating in Naples.

How the drop-off fee works:

  • The fee is route-specific and varies by rental company, distance, season, and vehicle class
  • It is shown during the booking process under the To Pay at Destination section, not on the results page
  • It cannot be prepaid and is paid directly to the partner brand at the Naples counter or return location
  • Not every one-way route from Naples incurs a fee. Short routes between nearby airports may have no drop-off charge

To confirm whether your specific Naples to destination route carries a drop-off fee, check the rate details page during booking. If the fee does not appear there, no charge should apply. If the counter adds a fee not shown on your confirmation, keep all paperwork and contact support after the rental ends.

What insurance coverage is included in my Naples rental booking?

The insurance and protection options included in your Naples rental depend on the rate plan you selected at booking. Check your confirmation carefully before arriving at the Naples counter.

Common coverages available for Naples rentals include:

  • Collision Damage Waiver (CDW) or Loss Damage Waiver (LDW): reduces your financial liability for damage to the rental vehicle from a collision, theft, or vandalism. A deductible may apply unless your confirmation states zero deductible
  • Third-Party Liability (LIS/ALI/SLI): covers bodily injury and property damage you may cause to other people while driving in Naples. Some U.S. states require a minimum level of liability, but Florida does not mandate it for all rentals, so confirm your confirmation includes it

CDW/LDW does not cover third parties, and LIS/ALI/SLI does not cover damage to the rental vehicle itself. You need both for comprehensive protection during your Naples rental.

What is not covered by either protection:

  • Your own personal injuries (covered by Personal Accident Insurance if purchased)
  • Your personal belongings in the vehicle
  • Damage from prohibited use such as off-road driving or driving under the influence

At the Naples counter, review the rental agreement to confirm which coverages are active and note any deductible amounts before signing.

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