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Car Hire in Naples

Naples on Florida Gulf Coast is celebrated for its pristine white-sand beaches, the iconic Naples Pier, and the chic boutiques and restaurants along 5th Avenue South. Hire a car with Hola Car Rentals and explore this beautiful city at your leisure. Drive to the Everglades for an unforgettable wildlife experience, cross the causeway to Marco Island, or take a scenic sunset drive along Gulf Shore Boulevard. Our all-inclusive rates include all charges upfront, so there are no surprises at the counter.

Find your car

From £14.78/dayUp to 45% off
Return car to a different location
7-day hire
AI finds your lowest all-inclusive price
Why one price beats nine quotes

The number you see is the number you pay.

Car hire is famous for counter surprises. Our AI compares every brand to find your lowest all-inclusive price, with every mandatory fee folded in up front. And if the counter ever charges something that wasn't on your confirmation, we get it removed or reimbursed.

  • No Extra Charges© guarantee

    If a counter ever bills you for something that wasn't on your confirmation, we get it removed or refunded — a written promise, not buried fine print.

  • One all-inclusive price

    Taxes, airport fees and your chosen protections are shown together before you book — never drip-fed at pickup.

  • Liability cover up to US$300,000

    Eligible rates and itineraries include third-party liability cover up to US$300,000, so you're protected if something goes wrong on the road. Cover and limits vary by rate — your exact terms are shown before you book.

  • Tolls cashback up to 5%

    Claim back up to 5% of your booking toward the tolls you pay during the hire.

Hola Car RentalsAll-Inclusive+Mid-size SUV
From£15.58/ day£19.48 elsewhereadd-ons included
Mazda CX 50 or similar · automatic · RSW pickup
Mazda CX 50 hire car

Folded into this one rate

  • Taxes and surcharges
  • No Extra Charges© Coverage
  • Free cancellation
  • Cashback on tolls
The honest difference

Included with Hola. Extra everywhere else.

Most sites quote a tempting headline rate, then add cover, fees and counter surprises. Our AI finds the lowest all-inclusive price across all nine brands — here's what each price really gets you, line by line.

What's included
Hola Car RentalsAll-Inclusive+One honest price
Typical sitePay-as-you-go
All-inclusive price, shown up front
HolaLocked in
ElsewhereDrip fees
Liability cover up to US$300,000on eligible rates & itineraries
HolaIncluded
ElsewherePaid add-on
Travel insurance — US$150,000 medical coverfor eligible customers outside the US/Canada
HolaIncluded
ElsewhereNot offered
Tolls cashback — up to 5% back
HolaUp to 5%
ElsewhereNot offered
24/7 roadside & travel assistance
HolaAlways on
ElsewhereVaries
No Extra Charges© guarantee at the counter
HolaGuaranteed
ElsewhereNo
Free Cancellation (up to 48 hrs)
HolaAlways
ElsewhereSometimes
Confused about what's covered?Ask our AI to explain liability, travel insurance and tolls in plain English.
Pick your ride

Most-booked hire cars in Naples

Real availability from nine brands. Every rate is all-inclusive, and our AI finds you the lowest price across all of them — filter by what fits your trip.

  • SmallAlamoMitsubishi Mirage

    Mitsubishi Mirage

    or similar · Automatic
    42Auto
    • Taxes and surcharges
    • No Extra Charges© Coverage
    • Free cancellation
    £15 / day
  • SUVAvisMazda CX 50

    Mazda CX 50

    or similar · Automatic
    52Auto
    • Taxes and surcharges
    • No Extra Charges© Coverage
    • Free cancellation
    £16 / day
  • 7 seatsAvisChrysler Pacifica 7 Passengers

    Chrysler Pacifica 7 Passengers

    or similar · Automatic
    74Auto
    • Taxes and surcharges
    • No Extra Charges© Coverage
    • Free cancellation
    £19 / day
  • SaloonAvisToyota Corolla

    Toyota Corolla

    or similar · Automatic
    53Auto
    • Taxes and surcharges
    • No Extra Charges© Coverage
    • Free cancellation
    £15 / day
  • LuxuryHertzAudi A5 Sportback

    Audi A5 Sportback

    or similar · Automatic
    53Auto
    • Taxes and surcharges
    • No Extra Charges© Coverage
    • Free cancellation
    £19 / day
  • PickupEnterpriseToyota Tacoma

    Toyota Tacoma

    or similar · Automatic
    53Auto
    • Taxes and surcharges
    • No Extra Charges© Coverage
    • Free cancellation
    £19 / day
  • LuxuryAlamoAudi A4

    Audi A4

    or similar · Automatic
    54Auto
    • Taxes and surcharges
    • No Extra Charges© Coverage
    • Free cancellation
    £35 / day
From landing to driving

Three steps. No counter drama.

  1. Step 01

    Search & compare

    Enter your dates once and our AI compares all nine brands to find your lowest all-inclusive price — sorted honestly, no logins.

  2. Step 02

    Book one clear price

    Confirm in minutes. Everything's in the confirmation email — cover, tolls cashback, assistance and your guarantee.

  3. Step 03

    Pick up & drive off

    Collect your car at your chosen pickup location, show your documents, and you're on the road in minutes — no queues, no surprises.

Trusted by travellers
  • 7+ pickup locationsacross Naples and surroundings
  • £0 hidden feesguaranteed at the counter
  • 24/7 supportroadside & travel help

“Very easy to book, many options to choose from and best of all, they include everything required without additional payments.”

Verified Google review
Naples

“The search was very easy and there were many options to choose from. Price wise was definitely better than any other car rental sites I’ve been on. Check out was not complicated at all and to have everything included in the price and in plain writing puts you to the top of the list. ”

Verified Trustpilot review
Naples
Where to pick up

Rental car pickup locations in Naples

Rent a car in Naples with pickup across every major hub — airports, seaports, downtown and neighborhood locations. Compare top brands side by side with transparent all-inclusive pricing, 24/7 access and no hidden fees.

Rental car pickup points across the Naples metro area
  • More neighbourhoodsFrom the airport corridor to the suburbs, there are pickup points across Naples. Search to see them all.Across Naples

Locations and hours may vary by supplier. Confirm at checkout.

For UK visitors

Driving in Naples: a quick guide for UK travellers

First time hiring a car in the States? It's more relaxed than you'd think. Here's everything a UK driver actually needs to know before a Florida holiday.

You'll drive on the right

Stick to the right lane. Practice on quiet roads before highways.

Automatics as standard

Every US rental is automatic. No manual pedals to worry about.

Your UK licence is valid

Physical card + counterpart if issued. IDP not required for stays under 90 days.

Tolls are cashless

Bridges and expressways use electronic transponders. We include the pass.

Sort your cover before you fly

Bring travel insurance with car excess coverage. Our All-Inclusive+ already includes $300k liability.

Petrol & the little things

Gas stations require pre-payment or a US credit card. Bring a debit card for backup.

IDP not required for stays under 90 days.

  • Hola Car Rentals is the only premium partner of the top car hire brands operating in Naples, giving you exclusive access to our All Inclusive+ rate. This rate includes benefits that no other company can match:

    • Free liability coverage starting at US$ 300,000 in case of an accident (applies only to certain rates and itineraries)
    • Toll cashback: recover up to 5% of the reservation's total value for toll charges incurred during your hire period
    • Premium travel medical assistance providing up to US$ 150,000 in coverage for a maximum of 5 passengers in case of a medical emergency, excluding pre-existing conditions
    • No Extra Charges© guarantee: if the counter charges you for something not listed on your confirmation and not an optional add-on you accepted, Hola Car Rentals will work to remove or reimburse the charge after verification

    All of this comes at no extra cost, ensuring a fully protected car hire experience and peace of mind throughout your trip in Naples.

  • No. With Hola Car Rentals, all costs and charges for your booking in Naples are clearly shown at the time of reservation and in your confirmation email, so you know exactly what you are paying before you arrive at the counter.

    On top of that, every Hola Car Rentals booking includes the No Extra Charges© guarantee. This is a pricing guarantee (not insurance) that protects you if the counter in Naples charges you for something that was not listed on your confirmation and was not an optional add-on you accepted. If that happens, Hola Car Rentals will work with the hire partner to remove or reimburse the charge after verification.

    The only costs outside this guarantee are:

    • Optional add-ons you choose at the counter (GPS, child seats, prepaid fuel)
    • Usage-based charges (tolls, fuel shortfall, traffic fines)
  • At Naples Municipal Airport (APF), hire car counters are located on or very close to the terminal, so no long shuttle ride is needed. Key pickup addresses include Alamo at 540 Terminal Dr and Enterprise at 571 Airport-Pulling Rd N, both in Naples, FL 34104, within walking distance or a very short drive from the terminal.

    Budget operates from 2100 Davis Blvd in Naples, and Avis also has a presence at the airport with 24-hour drop-off available. Once you land in Naples, follow the hire car signs toward the terminal exit and look for your brand's counter or lot.

    Counter hours vary by brand. As a reference, Enterprise at 571 Airport-Pulling Rd N operates Monday through Friday 8 AM to 6 PM, Saturday 9 AM to 1 PM, and Sunday 10 AM to 2 PM. Plan your Naples arrival accordingly, especially for early morning or late evening flights.

    Allow roughly 30 to 60 minutes from landing to driving away, factoring in the walk to the counter, paperwork, and vehicle inspection. Pre-booking online and completing any available check-in steps in advance can help reduce wait time at the Naples counter.

  • Yes, toll roads in and around Naples, Florida are almost entirely cashless, meaning you cannot pay with coins or bills at most gantries.

    Florida uses electronic toll collection through systems such as SunPass and E-PASS. When you drive through a cashless toll point near Naples, the gantry reads either a transponder inside the vehicle or photographs your licence plate through a system called Toll-by-Plate.

    All hire vehicles in Naples come equipped with an electronic toll device or plate-based billing. At the Naples pickup counter you will typically have two options:

    • Unlimited toll package: approximately US$11 to US$15 per hire day, covering all tolls during your hire period
    • Pay per use: the hire company charges you the actual toll amount plus daily or administrative processing fees after the hire ends

    If you choose not to enrol in the toll programme, tolls are still captured automatically via Toll-by-Plate and billed to your credit card, sometimes days or weeks after you return the vehicle in Naples.

    You may also opt out and use your own visitor toll pass. If you do, inform the Naples counter agent so they can deactivate the vehicle's default device and prevent duplicate charges.

  • To collect your hire car in Naples, Florida, you must bring the following physical documents to the counter:

    • Your original, unexpired driver’s licence in the main driver’s name
    • A major credit card with the driver’s name printed on the card, used for the security deposit hold
    • A valid passport or government-issued photo ID (required for visitors from outside the United States)
    • Your booking confirmation or printed voucher
    • Round-trip flight or cruise tickets if you are visiting Naples from abroad

    If your driver’s licence uses a non-Latin alphabet such as Arabic, Chinese, Japanese, or Cyrillic, an International Driving Permit (IDP) is mandatory at Naples hire counters. For licences in other non-English scripts, an IDP is strongly recommended even if not strictly required.

    All documents must be physical originals. Digital copies shown on a phone or tablet are not accepted at any Naples hire counter.

    Name consistency matters: your licence, passport, and credit card should all reflect the same name. A mismatch is one of the most common reasons a Naples counter agent refuses to complete a hire.

  • All bookings made through Hola Car Rentals include Tolls Cashback, which reimburses up to 5% of your total booking value for tolls paid during your Naples hire.

    Because Naples, Florida sits in a region where toll roads are almost entirely cashless, toll charges can accumulate quickly, especially if you drive toward Miami, Fort Lauderdale, Orlando, or Tampa on the Florida Turnpike or other expressways.

    Here is how to claim your cashback after your Naples hire ends:

    • Email [email protected] within 30 days of returning the vehicle
    • Use the subject line: Tolls Cashback - HOLA followed by your confirmation number
    • Attach your Hola Car Rentals reservation confirmation, the hire agreement signed at the Naples counter, and a toll invoice or statement showing the charges

    The refund is calculated as the lesser of the total tolls you paid or 5% of your booking total. For example, if your Naples booking totalled US$500, the maximum cashback is US$25. If you paid US$18 in tolls, you receive US$18 back.

    Refunds are issued to the original payment method and typically process within 7 to 10 business days after approval. Submissions received more than 30 days after your Naples return date are not accepted.

  • When you pick up your hire car in Naples, Florida, the partner brand will place a temporary authorisation hold on your credit card. This is not a charge but it does reduce your available credit until the hire ends and your bank releases the hold.

    For standard vehicles hired in the United States, including Naples, typical holds range from approximately US$300 to US$400. Premium or speciality vehicles may carry higher holds.

    Important rules for the Naples deposit:

    • The card must be a major credit card with the driver’s name printed on it
    • Debit cards, prepaid cards, and virtual cards are not accepted for the deposit
    • The card must be in the main driver’s name, not a companion’s or family member’s card
    • Even if you prepaid your Naples booking online, you must still present a physical credit card at the counter

    After you return the vehicle in Naples, the hold is released by the hire partner. Your bank or card issuer controls how quickly it appears back on your available credit, which can take up to 15 working days. Bring a backup credit card in your name in case your primary card is declined at the Naples counter.

  • Yes, drivers between 21 and 24 years old can hire a car in Naples, Florida, but a young-driver surcharge applies and certain vehicle classes are restricted.

    Florida is not one of the states (like New York or Michigan) that mandates hires to drivers aged 18 and older, so the standard U.S. minimum age of 25 applies for surcharge-free hires in Naples. Drivers aged 21 to 24 will pay a daily underage fee that varies by partner brand:

    • Avis and Budget: US$13 per hire day, capped at US$65 plus taxes
    • Hertz, Thrifty, and Dollar: US$13.50 per hire day, capped at US$189 plus taxes
    • Alamo, National, and Enterprise: US$15 per day plus taxes

    Vehicle class restrictions also apply in Naples for under-25 drivers. Categories such as full-size, SUV, minivan, convertible, luxury, and premium are typically reserved for drivers aged 25 and older. Economy, compact, and intermediate sedans are usually available.

    If you are between 21 and 24 and travelling from Latin America or the Caribbean, certain Avis and Budget rates in Naples may waive the underage fee. Check your booking confirmation to see if the waiver is explicitly listed.

  • Naples, Florida has several local driving rules and road quirks that can catch first-time visitors off guard, especially during the busy winter tourist season from October through May.

    • No trailers, trucks, or recreational vehicles are allowed within one block of Naples beaches. If your hire is a larger vehicle, plan accordingly before heading to coastal areas.
    • Downtown east-west avenues west of Gulf Shore Boulevard have evening-hour driving restrictions to manage tourist traffic. These are uncommon in most U.S. cities and can result in fines if ignored.
    • Some Naples corridors use two-way left-turn lanes instead of medians, which increases the risk of side collisions if you are not expecting them.
    • Certain intersections such as Rattlesnake Hammock Road prohibit left turns from side streets, allowing only right turns. Navigation apps may not always reflect these restrictions.
    • Florida's Move Over Act requires you to change lanes or reduce speed by 20 mph when passing stopped emergency vehicles. This is strictly enforced in tourist-heavy Naples zones.

    Peak congestion in Naples runs from 8 to 10 AM and 4 to 7 PM on main grid streets. A navigation app is strongly recommended for any Naples driving itinerary, particularly near beach access points.

  • Yes, an International Driving Permit (IDP) is required in Naples if your driver’s licence uses a non-Latin alphabet such as Arabic, Chinese, Japanese, or Cyrillic. For all other foreign licences, an IDP is strongly recommended but not strictly mandatory.

    Florida, including Naples, generally allows visitors to drive on a valid foreign licence as long as it is legible and unexpired for the duration of the hire. However, Naples hire counters may request an IDP as a translation document if your licence is not in English.

    Key points to remember about the IDP for your Naples hire:

    • The IDP is a translation booklet only. It is not a standalone licence and will not be accepted without your original licence
    • You must obtain the IDP in your home country before travelling to Naples. U.S. organisations such as AAA do not issue IDPs to non-U.S. licence holders
    • All documents, including the IDP, must be physical originals. Digital versions are not accepted at Naples counters

    If you are unsure whether your licence requires an IDP for your Naples hire, obtain one before departure. It is a low-cost document that prevents potential issues at the counter.

  • Most bookings include travel assistance provided by Terrawind Global Protection, which can be especially useful if something unexpected happens during your Naples hire, such as a medical emergency on a remote stretch of road or a flight disruption affecting your trip.

    Core benefits typically included are:

    • Travel and medical cover for up to 5 passengers
    • Legal assistance in the event of a road accident in or around Naples
    • Compensation for luggage lost by the airline on your way to Naples
    • Flight cancellation insurance

    This benefit does not cover damage to the hire vehicle (that is handled by CDW/LDW) or third-party liability (covered by LIS/ALI/SLI). It also does not apply to pre-existing medical conditions.

    To reach the assistance line 24 hours a day, 7 days a week:

    When you call, have your full name and Hola Car Rentals confirmation number ready. Always contact the assistance line before incurring medical expenses, as some reimbursements require prior authorisation.

    Note: this benefit does not apply to customers who are residents of the United States or Canada hiring in Naples.

  • Hire cars in Naples, Florida follow a Full-to-Full fuel policy. You receive the vehicle with a full tank and must return it full to avoid additional charges.

    At the Naples pickup counter, check the fuel gauge with the agent and confirm the starting level is recorded on the hire agreement. Take a photo of the dashboard showing the odometer and gauge before leaving the lot.

    When returning your car in Naples:

    • Refuel within approximately 10 miles of the return location so the gauge does not drop below full before you arrive
    • Keep the fuel receipt showing the date, time, and station address
    • Take a photo of the full gauge at the pump as backup evidence

    If you return the hire vehicle without a full tank, the partner brand may charge you for the fuel shortfall at their own refuelling rate, which is typically higher than the pump price, plus a refuelling service fee.

    If the vehicle was not full at pickup, ask the Naples agent to record the exact starting level on the agreement. You only need to return it at that same level, not necessarily full.

    For after-hours returns at Naples locations such as the Avis APF drop-off, leave your fuel receipt in the key envelope and keep a photo of the full gauge for your records.

  • Yes, you can add an additional driver to your Naples hire, either at no cost if your rate includes it or by paying a daily fee at the counter.

    Check your booking confirmation before arriving in Naples. If it states additional driver free of charge, the first extra driver is covered. If not, fees vary by partner brand:

    • Avis, Budget, and Payless: US$13 per hire day, capped at US$65 plus taxes
    • Hertz, Thrifty, and Dollar: US$13.50 per hire day, capped at US$189 plus taxes
    • Alamo, National, and Enterprise: US$15 per day plus taxes

    The additional driver must be present at the Naples counter at pickup. They cannot be added remotely by phone or email. Requirements for the additional driver include:

    • A valid, original driver’s licence (and IDP if their licence uses a non-Latin alphabet)
    • Meeting the minimum age requirement for Naples hires
    • Signing the hire agreement in person

    Only drivers listed on the Naples hire agreement are covered by protections such as CDW/LDW and liability cover. If someone not named on the contract drives the vehicle, those protections may be void.

  • Yes, one-way hires from Naples to a different city are possible, but a drop-off fee may apply depending on your route and the partner brand.

    A common one-way option from Naples is to return the vehicle at Southwest Florida International Airport (RSW) in Fort Myers, approximately 35 miles away. Other routes to Miami, Orlando, or Tampa are also available through most partner brands operating in Naples.

    How the drop-off fee works:

    • The fee is route-specific and varies by hire company, distance, season, and vehicle class
    • It is shown during the booking process under the To Pay at Destination section, not on the results page
    • It cannot be prepaid and is paid directly to the partner brand at the Naples counter or return location
    • Not every one-way route from Naples incurs a fee. Short routes between nearby airports may have no drop-off charge

    To confirm whether your specific Naples to destination route carries a drop-off fee, check the rate details page during booking. If the fee does not appear there, no charge should apply. If the counter adds a fee not shown on your confirmation, keep all paperwork and contact support after the hire ends.

  • The insurance and protection options included in your Naples hire depend on the rate plan you selected at booking. Check your confirmation carefully before arriving at the Naples counter.

    Common coverages available for Naples hires include:

    • Collision Damage Waiver (CDW) or Loss Damage Waiver (LDW): reduces your financial liability for damage to the hire vehicle from a collision, theft, or vandalism. A deductible may apply unless your confirmation states zero deductible
    • Third-Party Liability (LIS/ALI/SLI): covers bodily injury and property damage you may cause to other people while driving in Naples. Some U.S. states require a minimum level of liability, but Florida does not mandate it for all hires, so confirm your confirmation includes it

    CDW/LDW does not cover third parties, and LIS/ALI/SLI does not cover damage to the hire vehicle itself. You need both for comprehensive protection during your Naples hire.

    What is not covered by either protection:

    • Your own personal injuries (covered by Personal Accident Insurance if purchased)
    • Your personal belongings in the vehicle
    • Damage from prohibited use such as off-road driving or driving under the influence

    At the Naples counter, review the hire agreement to confirm which coverages are active and note any deductible amounts before signing.

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